How to Sell a “Cold Case” Article

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“What do you do,” a colleague asked recently, “when you have a piece you just can’t seem to sell?”

It happens. It’s frustrating when an idea or article you’ve worked on so hard becomes the journalistic equivalent of a cold case, but that doesn’t mean all the work you’ve put into an assignment is for naught. Here are a few strategies worth trying before giving up on a piece.

1. Use your running pitch list to your advantage.
If you don’t know what I mean by running pitch list, read this post and take a close look at the visual. A running pitch list allows you to track the progress of a piece continually, and if you get in the habit of scheduling one day a week on which you dedicate an hour or two to pitch follow ups, you’ll whittle away at your cold case rate.

Every time you…

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