The Goal of Crowdfunding



I am, by all accounts, a rather inquisitive fellow. That’s why about halfway into our crowdfunding campaign I asked myself: what are we really trying to achieve here? Not because we were getting bad results or because we didn’t know what we wanted or anything like that. I questioned what the ultimate end goal of a crowdfunding campaign should be because no one ever told me. The logical endgame is to get funded, right? Some might say that this is a stupid question. Your goal is to reach your funding goal. It’s that simple. Stop making this more difficult than it needs to be. But, here’s where I become the annoying kid in the class. If the only goal of crowdfunding were to get money aren’t there much better ways to go about doing that? If you really believe in your product you could cold approach businesses, you could offer…

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