Bodybuilding and the Mail Order Ad

Physical Culture Study

From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product.

So next time you grow weary of the hyperbole from today’s modern advertisements, just remember that such ads are a time honoured tradition in the muscle industry!

image

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s